Besides facilitating information dissemination, building bonds and making world much more ‘connected’ than ever before, Social Media websites like Facebook and Twitter are branding you and your business 24×7. Each time you update your status message or tweet, it creates an impression about you and forms an image in the mind of the reader. This is a continuous process and slowly but steadily ‘perceptions’ emerge or get modified or change about a person or a firm by the way their social media presence is executed. What appears a casual activity may have a deep implication. This book explores the current scenario in the Indian context, providing insights and observations for making your social media presence more effective beyond casual usage. The earnest attempt of the book is to build a holistic perspective on Social Media. We believe that facets of social media unknown to you would be unraveled as you read and this experience will provide you with more confidence. Also, please note that reading is just the beginning of our association. Do buzz us on Facebook page and Twitter handle of this book. Be assured, we will revert to you as soon as possible.