Fast Cheap And Viral

(1)

Author:

Aashish Chopra

Publisher:

Hachette India

Language:

English

Category:

Business

₹ 350

₹ 287 (18% off)

Available

Ships within 48 Hours

Free Shipping in India on orders above Rs. 1100


Viral marketing should not be a happy accidentAashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success. ]

Read more

ISBN
9789351952756
Pages
224
Avg Reading Time
7 hrs
Age
18+ yrs
Country of Origin
IN

Don’t Miss Out

Pick a membership and see exactly what it gets you

  • 15 Free Deliveries
  • 1 Free Book up to ₹500 MRP

Format:

Piracy Free

Express Delivery

Secure Payment

About the Book

Viral marketing should not be a happy accidentAashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success. ]

Book Details

  • ISBN
    9789351952756
  • Pages
    224
  • Avg Reading Time
    7 hrs
  • Age
    18+ yrs
  • Country of Origin
    IN

Recommended For You

Customer Reviews

Be the first to write a review...

(1)

5 out of 5

Book

100%

Fast, Cheap and Viral by Aashish Chopra is not another theoretical marketing manual — it is a playbook forged in the trenches of 80 viral campaigns that together amassed over 350 million views. Chopra, whose work includes Asia's most-shared branded Facebook post and a video that hit 40 million views in a week, dismantles the myth that viral success demands big budgets or celebrity endorsements. Instead, he argues that shareworthy content — stories that spark emotion and conversation — travels farther than any paid promotion.

The book introduces practical frameworks, such as the IUCTC method for video ideation, and walks readers through pre-production, shooting with spare equipment, and post-launch engagement strategies. Chopra draws a sharp line between content and advertisement, showing entrepreneurs, bloggers, and marketing managers how to grab eyeballs in a sea of content, drive earned engagement, and build personal brands that kill job insecurity — all without expensive gear or teams.

What kind of reading experience will Fast, Cheap, and Viral give me?

Fast, Cheap and Viral reads like a workshop condensed into pages — direct, energizing, and built for action. Aashish Chopra's tone is candid and conversational, grounded in his personal failures and breakthroughs rather than polished theory. The book moves quickly through frameworks, case studies from his work at Ixigo, and illustrated diagrams that clarify complex ideas. It leaves you with a sense of possibility: that viral success is a learnable craft, not a stroke of luck, and that your next project can reach millions even with a zero budget.

Who is Fast, Cheap and Viral best suited for, and what does it expect of its reader?

Fast, Cheap and Viral is written for three audiences: beginners stepping into content creation for the first time, entrepreneurs and small business owners who need growth hacks without ad spend, and marketing managers tasked with proving ROI on lean budgets. The book expects curiosity and a willingness to experiment, not prior technical skill. Experienced marketers may find some principles familiar, but Chopra's emphasis on shareworthy storytelling over production value and his granular attention to platform algorithms offer fresh tactical depth even for seasoned practitioners.

What is the cultural or historical significance of Fast, Cheap and Viral's subject to Indian readers today?

In India's exploding digital economy — where internet penetration and smartphone adoption have democratized content creation — Fast, Cheap and Viral speaks to a generation building brands and businesses without traditional gatekeepers or marketing budgets. Chopra's success as an Indian marketer featured in Forbes and working with Indian brands like Ixigo proves that viral reach is no longer the preserve of Silicon Valley agencies. The book became a bestseller at the New Delhi World Book Fair in March 2020 and was featured in LinkedIn's official B2B marketing playbook, cementing its relevance for India's startup and creator economy.

What makes Aashish Chopra's treatment of viral marketing distinctive in Fast, Cheap and Viral?

Chopra's approach is rooted in lived experimentation rather than borrowed frameworks. He shares behind-the-scenes details of 80 viral campaigns he executed himself — including one that became Asia's most-shared branded Facebook post — and dissects what worked, what failed, and why. His IUCTC ideation method, his focus on the 8-second decision window viewers face, and his insistence that storytelling beats production value are all distilled from real-world success and failure. The book's hand-drawn illustrations and honest recounting of his early struggles add authenticity that typical marketing guides lack.

What does Fast, Cheap and Viral leave the reader with — emotionally, intellectually, or culturally — long after they finish it?

Fast, Cheap and Viral instills a lasting confidence that reach and impact are within grasp, regardless of resources. Readers walk away with:

  • A practical toolkit — frameworks, checklists, and platform-specific tactics they can deploy immediately
  • A mindset shift — understanding that viral success is engineered through shareworthy storytelling, not expensive production
  • A blueprint for resilience — Chopra's emphasis on personal branding and organic growth offers a sustainable path in an unpredictable digital landscape

The book demystifies virality and replaces intimidation with agency, making it a reference readers return to with each new campaign.

View on Rachnaye →

Hurry! Limited-Time Coupon Code

WORDPOWER
* Terms and Conditions applied.

Offers

Best Deal

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

whatsapp