Harish Bhat is an avid marketer and bestselling author. This is his seventh book. Harish has worked with the Tata group for over 35 years. He is a graduate of BITS Pilani and IIM Ahmedabad. In 2022 and 2023, Forbes listed him as one of the top ten most influential Chief Marketing Officers in the world. Harish lives in Bangalore and can be contacted at