Digital Technology has brought a significant change in the way things used to work earlier. The way articles are distributed, preserved, and disseminated has changed completely. From pen to computer, we have come so far in the race of the digital world. Earlier writers used to find a medium to get their writing published, but nowadays, every writer can publish their book using various platforms like ebooks or audiobooks.
Even though many works are aligned due to digitization, writers still face a few problems that need to be addressed and a correct solution. To fulfill the local market’s needs, going hand in hand with some traditional methods of writing will help authors reach their right target audience.
Let’s have a look at some of the issues faced by writers of India
1. Audio Books over Paperbacks!
Yes, you read it correctly, because of the overloaded schedule of people these days, they prefer listening over reading, like driving a car and listening to their favorite author is one of the favorite tasks of people these days as it is the best way to multi-task. Now you may be wondering where the issue lies. The problem is a gap between the traditional way of writing and reaching the target audience and the modern way of getting them. If a writer is publishing print copies, then there is a pretty good chance that you may lose an opportunity to reach your big chunk of the target audience. This is a perfect opportunity for regional publishers willing to publish the book in the local language.
2. Lack of Knowledge about Adequate Platform
There are many authors on a small scale who do not know how and where to publish their writings. They can’t print books because of the limited budget, but they still want to stand firm in this market; they think ebooks will work, but they don’t know where to publish them. Regional authors are not very open to the mainstream market, so to enter this mainstream market, they need to come up and join hands with such platforms that allow an author to reach their target audience via their ebooks. Nowadays, many small-scale authors are making adequate use of online platforms to achieve a vast number of audiences.
3. Piracy: A Threat to Authors
Piracy has always been a significant issue in India for an extended period. Numerous studies show that 20-25% of books are pirated in India, and pirated books dominate the market more. This left fears rising in writers that their readers won’t purchase if it is available for free on the internet! Debut authors and regional authors face a huge issue regarding piracy because of the availability of books at places! Authors need to extend their reach to reach their target audience; for regional languages whose scripts are lost, those authors can try audiobooks for better space.
Listed above are a few issues faced by authors in India that need to be considered. Authors put their bit of every effort into delivering the very best and fantastic write-ups, which need to be given a correct platform.
Do let us know in the comments if you relate to any such issues.